Can You Say What Your Strategy Is?, Collis and Rukstad, Harvard Business Review

Purple Cow: Transform Your Business By Being Remarkable, Seth Godin

business strategy

marketing

RESOURCES:  publications We recommend

Contagious: Why Things Catch On, Josh Berger

Leading Change, John P. Kotter

change management

Here are resources we recommend, some classics and others new. All have had an impact on our work.

Competitive Advantage: Creating and Sustaining Superior Performance, Michael E. Porter

The 8-Step Process for Leading Change, Kotter International

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